Another beautifully cinematic spot by O2. Twelve Decibels had the joy of carrying out music research and negotiating the rights for ‘Obvs’ by Jamie XX for this brand film for O2. Typically this brand is associated with current British artists, always opting for cool tracks. As well as looking at some modern classics such as ‘Obvs’ we also reached out to our contacts at major and independent labels to gain access to some pre-releases and new artists - something we often do for our clients.